Why we do what we do!

LIVE LIFE THE WAY YOU LIKE IT.
If our Clients and we really want to live this moto then we need to remember why we do what we do.

These have been difficult times for many people trying to cope in this historic recession. Nearly six million have lost jobs in the last 18 months. The unemployment rate is expected to reach 10 percent by the end of the year—a 25-year high. Americans have lost a staggering $7.5 trillion in personal retirement and investment savings, according to LIMRA International, a life insurance industry research firm.

To go with these troubling numbers came another: LIMRA announced that for the first quarter of 2009, individual life insurance sales dropped 26 percent in a year-to-year comparison—the biggest quarterly drop in individual premium sales in 66 years.

For many people, meeting everyday expenses is the challenge and the priority these days. Even so, this is not the time to consider dropping or scaling back life insurance if a need for coverage remains. Why? Because other aspects of your financial life are not what they were a year ago. Your income is what is helping put food on your table and a roof over your head. But what if you died tomorrow? Your life insurance is what your family members will rely on to maintain their quality of life.

Know that the life insurance industry continues to do what it is designed to do—provide financial security to families at a time when they need it the most. Through this recession, life insurance (and fixed annuities, for that matter) has held its value. If you own a term life insurance policy, the death benefit it pays if you die tomorrow is unchanged from last week, last month or even last year. If you own a whole life policy, your death benefit is also guaranteed, and over the past year your cash values have actually grown, not declined.

Times are indeed tough, but don’t make matters worse for your family by skimping on life insurance coverage.